Event Calendar /

Tuesday, July 23 2013

Fri / 07.19.13

7:00PM - 10:00PM
Northwest Film Forum


ByDesign 13 // July 19–24

Northwest Film Forum's Annual Design Series

Northwest Film Forum annual ByDesign series brings together a diversity of people, ideas and creative visions to explore intersections of design and film, as we celebrate multidisciplinary artists who transform our visual culture.

This year’s program features new documentary films about the influential, multidisciplinary designers Lella and Massimo Vignelli; legendary film title designer Pablo Ferro; and unique takes on architecture by Rem Koolhaas and Frank Gehry. The program also features Phase IV, directed by acclaimed graphic and film title designer Saul Bass, and a panel discussion with Seattle creatives about the currents of experiential design.

For show times and more, check out www.nwfilmforum.org

Buy a series pass and see all of the films in ByDesign 13 at a discount: $40/Film Forum, ARCADE and AIGA Members, $60/General.

Curated by Peter Lucas
. Co-presented with ARCADE and AIGA Seattle

Details / Register

Tue / 07.23.13

11:45AM - 1:00PM


The Lunch Box @ Nordstrom

An AIGA Seattle Thought Leadership Series

Join us at a different local studio each month for The Lunch Box. Break away from your desk to visit an amazing studio and listen to local design leaders present original perspectives that will inspire, shift or interrupt your relationship with the design space. After the presentation there will be a chance to ask questions and pick the brains of some of Seattle's brightest design minds.

Our July lunch will be hosted by Nordstrom who will discuss:

Purpose Versus Positioning: Staying True to Your Brand & Customer in an Evolving Landscape
A company’s positioning is about all about the brand. A company’s purpose is about the customer. A company’s positioning limits its creative team. A company’s purpose empowers it.

At Nordstrom, the customer is everything. As the world changes—and our customers along with it—we need to continuously ask ourselves what we can do to make our customers feel good, which will in turn make them want to return for more experiences with us. With over 50,000 employees and a business that continues to grow each year, how do we stay the course? By having a coherent set of values that goes beyond the superficial, and by providing all of our employees with the tools to express those values in a way that is relevant to our customers and to the culture at large.

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