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In a world of 30-second Super Bowl ads and 140-character tweets, how do you catch someone’s attention? When you get it, how do you communicate about something as complex as web accessibility?

In this session we’ll talk about the issues we face helping large corporations make their web properties accessible. We’ll talk about tactics that have worked well and strategies that haven’t. This is about messaging web accessibility within a large organization, catching someone’s attention and maintaining it in order to create organizational change.