Darrel Rhea: Being a Catalyst for Change /

AIGA Seattle /

Darrel Rhea: Being a Catalyst for Change

2013 AIGA Design Business for Breakfast Series


Being a Catalyst for Change: The New Expectations for Design Leadership

The turbulent environment we design in is now changing faster and more dramatically than ever before. Mastering change is the most critical part of leadership today. Organizations need our help as Designers to generate strategy that accommodates the forces of change and breaks through the internal resistance to it. With more business leaders embracing the need for creativity and "Design Thinking" in setting organizational strategy, Designers now have the opportunity to step up and make big contributions that go way beyond just problem solving. In this presentation you will learn how can you become a catalyst for change and create the conditions that allow your teams to do great design work that makes a difference.

Darrel Rhea is the Founder of Rhea Insight and a seasoned facilitator of strategy development for senior executive teams around the world. Darrel trains and coaches leaders to use customer-led innovation and design in order to build platforms for organic growth.  He focuses on enabling more reflective, creative and empathic thinking, and on enabling capacity to generate profound insights that transform perspective and drive innovation. With over 30 years of consulting to Fortune 1000 companies, Darrel is considered to be one of the world’s influential design thinkers. He is the former CEO of the global innovation consulting firm, Cheskin Added Value where he built a successful organization renowned for delivering proprietary insights and go-to-market strategies for the world’s top corporations. Added Value has 23 offices in 14 countries, across 5 continents.  Darrel is Vice Chairman of The Design Management Institute, is a passionate advocate for design who speaks internationally, and co-authored the popular book, Making Meaning.

Il Fornaio is located in Pacific Place. Parking is available in the underground ramp. Take the elevator to concourse and escalator to the first floor. If you're on foot, street access is from Olive Way and up the escalator. Doors open at 7:15AM.

AIGA members: $25
Nonmembers: $40

Series Pass
Save by purchasing a Series Pass for the remaining five Design Business for Breakfast events. Every 3rd Wednesday morning, February through June.
AIGA members: $100
Nonmembers: $175

Ticket price includes presentation, light breakfast, and materials.

Follow @aigaseattle and #BizBreakfast
Join the Facebook event

NOTE: This event has already passed. Please check the events page for upcoming local events

Wed / 02.20.13

7:30AM - 9:00AM
Il Fornaio

Get Directions

Get tickets