“Any consumer brand today--whether Starbucks or a product like Tide--it is incumbent upon the company to create relevancy in all aspects of your customers’ lives,” he says. “The price of admission is not good enough if your relevancy and market position is only where the product is sold. We said to ourselves that we have to be as relevant socially and digitally as we are when the customer is inside our four walls as when they’re outside--and we want to thread the equity of the brand and the Starbucks experience to multiple platforms--digital, social, mobile--that encompass all aspects of customers’ lives. This is a big thing we’ve learned for 2012, and I think companies that don’t understand it are going to left behind.”
Saturday, January 19th – Your very own local board members and chairs of the Seattle AIGA Chapter braved the thick morning fog to participate in FareStart's Contract Kitchen on National Day of Service and Martin Luther King Jr. Day of Service.
The Lunch Box held by Deloitte Digital (formerly Ubermind) was the perfect kickoff to our traveling monthly thought leadership series! Deloitte Digital hosted 30 AIGA guests in their large and modern conference room, and gave a stellar presentation about Designing for the Cross-Channel Experience.