Motivation through Communication: an Artefact Workshop /

AIGA Seattle / Artefact

Motivation through Communication: an Artefact Workshop

Learn the power of behavioral economics in creating meaning and engagement and encouraging positive change

The workshop outlines how behavioral economic principles can be applied to facilitate improved communication and provide deeper meaning through compelling content and design. After a brief, example-rich introduction to the underlying behavioral economics principles, participants will be split into groups and tasked with applying these principles to solve specific and relevant design challenge. The session will conclude with each group presenting its solution for peer feedback and Q&A.

A researcher and strategist at the Seattle-based product design company Artefact, Nikki Pfarr is fascinated by human behavior. She has spent several years exploring the intersection of behavioral economics and design, uncovering strategies that designers can use to improve decision making and encourage behavior change. Nikki holds a master's of design from IIT’s Institute of Design and a bachelor’s degree from MIT. She is a co-author of the Brains, Behavior & Design Toolkit and was previously a UX designer at Google.

Doors at 5:30PM. Light refreshments will be provided. Only 35 tickets are available. Student and AIGA member IDs required for check-in.




Sponsor: UW Design Division

Proceeds from this workshop support the cost of the event and AIGA Seattle.

Event graphics by Ryan Byarlay and Aaron Calzado

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Thu / 04.11.13

6:00PM - 8:00PM
University of Washington, PACCAR Hall, Room 390

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