Typography Boot Camp /

Are you feeling too thin or too heavy? Does your ascender look big in that typeface? Is your kerning all gappy? Does a river run through your body copy? Well, tighten up your leading, because AIGA Seattle Typography Boot Camp is for you. This intense, hands-on, crash course in typographic fundamentals will expose you to the core principles that will help whip your portfolio into shape and give you rock-hard ABCs. We’ll put you through your paces with a concentrated three-hour program consisting of introductory dos and don’ts, followed by a series of quick typographic workouts, each with a slightly different focus: Type Literacy Sprints, Typesetting Crunches, and Grid & Composition Burpees.

The event will be open to 45 people. Each workshop will be limited to 15 people; everyone will be able to take two workshops.

Workshop 1
Typography and its anatomy, classification, context, and history will help you become more discriminating in selecting typefaces and customizing logotypes. Led by Juliet Shen, Shen Design.

Workshop 2
Typesetting 101, covers kerning, leading, scale, headlines, and body copy. Led by Bryan Mamaril, Turnstyle.

Workshop 3
Grid & Composition, explains how geometric systems underlie the visual relationships that make for good design and offers you a step-by-step approach to typographic composition. Led by Jeff Barlow, Jelvetica and President of AIGA Seattle.