http://www.aigaseattle.org/events/moving_icons/scott_lerman.htm
AIGA Seattle | Brand Experience Community of Interest Presents:
Moving Icons with Scott Lerman, Lucid Brands
Wednesday, September 27 / 7pm
Henry Art Gallery
University of Washington Campus
Moving great brand icons is fraught with peril. Push them too far and you break their link with the past. Nudge them too subtly and they are overtaken by younger, faster competitors. The teams that strive to evolve brand icons carry a heavy responsibility to honor the past while ensuring future relevance.
In this presentation and discussion, Scott will share some of the successes and setbacks he's experienced in moving brand icons like Caterpillar, 3M, Bayer, National Semiconductor, Harley-Davidson, DuPont, American Express and others.
This presentation is targeted toward individuals involved with: research, strategy, design, implementation, and employee engagement and anyone that believes in integrating various disciplines to create great brands.
Online Registration
Members: $10
Student Members: $5
Non-Members: $15
Student Non-Members: $10
Register online at AIGASeattle.org
Sorry, no refunds.
For more information contact:
Greg Nations, Vice President
Stefan Udziela, Brand Experience Director
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